Every July, Microsoft kicks off their fiscal year by gathering of all of their business channel partners from around the world and hosting the Microsoft Worldwide Partner Conference (WPC). This summer, WPC 2012 was hosted in Toronto so we were exceptionally excited to take part and what an event it was!
The event included keynote addresses from Microsoft executives, a massive trade show floor and hundreds of business specific break-out sessions with an approximate attendance of 17,000 people! It was a forum to connect with other partners and Microsoft staff with the following objectives:
ThinkTel’s presence at WPC 2012 was remarkable. Apart from the many conversations (…and parties) that took place, we were a Bronze sponsor of the event and had a large exhibit fully equipped with a Lync demo and red telephone booth, as well as Lync T-Shirts with original slogans that were a huge hit (images below). Our T-Shirts were even mentioned in the Microsoft Canada key-note presented to hundreds of partners with a special shout-out to ThinkTel!
“Our presence at WPC 2012 was significant for us as we celebrated achieving our Microsoft Gold certification for ‘Unified Communications’ and Silver certification for ‘Hosting’ this year. As Gold partners, we now receive a rich set of benefits from Microsoft which includes training, support, access to software licensing, and sales support programs – all of which help to drive revenue for us. Since the event, we have been going through the contact lists, signing up new customers & partners, and have set the stage for a whole new level of partnership with Microsoft for the coming year. It’s an exciting time to be in the Microsoft Lync business!”
Jim Dawson, VP of Sales, ThinkTel